Module 04 — Meta Agent

The Meta ad agent that lives inside Salesforce.

Recruiters launch and approve campaigns by WhatsApp.

No new platform. No ad specialist. No extra login. Campaigns start from the Salesforce vacancy record and run in your brand, your client's brand, or both, with budget governance built in.

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Job Ad Agentonline

System activity

Trusted by Salesforce-powered staffing agencies

House of HR
— Bullhorn Salesforce
RGF Staffing
— Mysolution Salesforce
YER
— Byner Salesforce
Continu
— Connexys Salesforce
StudiJob
— Tigris Salesforce
The problem

Social is the last channel tried. By then, the window is closed.

Recruitment campaigns run 3 to 7 days. A centralised team responds slower than that. The role fills, or doesn't, before the first ad ever runs.

A
No single owner

Recruiters, managers and marketing each hold a different piece. Nobody decides. The vacancy sits unpromoted until it's too late.

Three stakeholders. Zero campaigns.

B
Wrong speed

The campaign window is 3 to 7 days. Your marketing team responds in days. By the time they deliver creative, the urgency is gone.

The window closes before the first ad runs.

C
No clear trigger

Social is only switched on once the job board, the database and the career site have already failed. No defined trigger, no owner.

The last resort that arrives too late to help.

How it works

One coordination layer. Three roles. No one becomes an ad specialist.

The campaign starts in Salesforce and runs through WhatsApp. Nobody needs to learn a new platform.

R

Recruiter

Selects the vacancy in Salesforce. Chooses brand, audience type and budget. Requests approval by WhatsApp, one message.

Ops Manager

Receives the approval request by WhatsApp. Reviews the budget. Approves or rejects. No dashboard. No login.

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Job Ad Agent

Handles creative, targeting, distribution and reporting. Pushes stats to the recruiter. Pauses and checks when thresholds are reached.

Salesforce vacancy
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Job Ad Agent drafts
R
Recruiter reviews (edit optional)
Ops Manager approves
Campaign live
🔗 Running a Landing Page campaign?The Landing Page campaign type converts best for specialist roles. It needs a real destination, one that looks like the employer's brand, not your agency's.
See how Job Page Agent builds the destination →
How it compares

Full automation without context wastes budget. We check before we spend.

Generic automation runs an ad on every job and stops when one lead arrives, regardless of quality. A warehouse-operator lead and a finance-director lead don't cost the same to acquire.

Capability
Meta Agent
Generic talent automation
Where it runs
Salesforce-native
Separate feed / XML platform
Who's in control
Recruiter via WhatsApp
Central automation
Budget logic
Thresholds + approval
Spend until a lead arrives
Brand options
Agency-led and client-led from one engine
Single brand feed
Branding flexibility

Run your own brand for recall. Run your client's for conversion.

Agency-led ads build visibility. Client-led ads convert higher, candidates prefer applying to companies directly. The smart play is running both and letting the data decide.

Agency-led

Builds brand recall

Your agency's name, logo and visual identity on every ad. Builds recognition in the market over time. Ideal for volume campaigns and less brand-sensitive roles.

Client-led

Converts higher

The employer's own brand identity runs the ad. Candidates apply directly, which increases conversion. The same vacancy goes out in both identities, one engine, zero duplication of effort.

Governance and trust

Budget never moves without a checkpoint.

This is the section that gets an ops manager or finance stakeholder to say yes. Autonomy for recruiters, with guardrails that are structural, not dependent on someone remembering to check.

Authorised flow

Campaign held pending until both recruiter and ops manager approve over WhatsApp. Budget cannot move without the checkpoint.

Non-authorised flow

For marketing-driven or feed-based campaigns where no per-campaign approval is needed. Governance is structural, not per-person.

Threshold alerts

Owner-set spend limits trigger a pause and a WhatsApp message, not silent overspend. The agent asks before it exceeds the limit.

Who it is for

The Meta ad agent that lives inside Salesforce.

Built for you if…

Your ATS and CRM is Salesforce.

You run campaigns across multiple brands or client identities.

Recruiters are the first responders on hiring, not a central marketing team.

Meta is the channel that matters most for candidate attraction.

Budget control and brand governance are non-negotiable.

Not the right fit if…

Your ATS is not Salesforce.

You want a fully outsourced, pay-per-candidate model with no campaign ownership.

You need cross-channel automation across Meta, TikTok and LinkedIn simultaneously.

A central marketing team owns all paid social decisions.

A sharp not-for-you list builds more trust with the right buyer than it costs in lost leads.

The suite path

Already using Meta Agent? Here's what agencies add next.

Once Meta Agent is live in your Salesforce, every additional module activates in days — not weeks. One vendor, one integration, one contract, one support line. No new logins.
01

Scout Agent

Commercial intelligence — detect mandate signals before your competitors

Learn more →
02

LinkedIn Chrome Extension

Sync LinkedIn profiles and signals directly into Salesforce without manual input

Learn more →
03

Candidate Agents

CV refresh, profile lookup and database enrichment — all inside Salesforce

Coming soon
04
You are here

Meta Agent

Automate candidate advertising without an external agency

05

Job Page Agent

Branded vacancy landing pages live in minutes

Learn more →

Your next campaign could start on WhatsApp today.

Thirty minutes, on your own Salesforce data. See a real campaign go from vacancy to approved spend.